Alkaline Demi-Permanent HaircolorYour favorite ammonia-free alkaline demi permanent, Dia Richesse, reimaged to new Dia color. What's the Same?• Up to 70% grey coverage.• Up to 1.5 levels of lift. • 1 to 1.5 mixing ratio.• &n...
Rich demi-permanent creme haircolor without ammonia using Advanced Alkaline Technology.• DIA Richesse provides up to 1.5 levels of lift • Coverage up to 70% white hair • Deep and rich reflects with exceptional softness • Ultra shiny resultAdvanced Alkaline Technology is ideal for natu...